Lucia Esquilona

Primary Coverage: Consumer Markets
Location: Philippines

Expertise

For 9 years, I have a diverse background spanning Finance and Accounting, Human Resources, Customer Service, and Digital Advertising, built through roles at global companies. Over the years, I’ve supported both operational and strategic functions, including bilingual executive support, invoice and payroll processing, HR coordination, and digital ad performance strategy—all while leveraging my fluency in Japanese and English to drive smooth cross-border collaboration. I bring a well-rounded perspective to consumer market research. My experience in top global firms has equipped me with strong skills in data accuracy, trend analysis, and cross-cultural communication—all essential for uncovering insights into consumer behavior. Fluent in Japanese and English, I bridge teams and data across regions to support meaningful, insight-driven decisions in diverse market environments.

Area of Focus

My area of focus is in consumer market research, where I apply a strong foundation in data validation, cross-cultural communication, and operational accuracy to support insight-driven strategies. With experience across finance, HR, digital advertising, and customer service in global companies, I’ve developed the ability to analyze patterns, verify complex data sets, and interpret consumer behavior within both Japanese and international markets. My bilingual proficiency and detail-oriented approach enable me to bridge gaps between stakeholders and deliver reliable inputs for research and decision-making.

Background

I specialize in Japanese-English bilingual operations with a diverse background in executive support, finance and HR services, digital advertising, customer service, and interpretation—all of which contribute to my expertise in market and consumer research. My experience working with global organizations like JP Morgan, Merck, Amazon, and Google has equipped me with strong analytical skills, attention to detail, and cultural fluency that are essential in gathering, verifying, and interpreting data for insight-driven decision-making. I bring a research-oriented mindset to every role, supporting strategic analysis, cross-border collaboration, and clear communication across diverse stakeholders.